Phase III
Ideate
Generate a range of ideas to solve the problem
Define success
A visualization of the entire user experience with a product or service, highlighting pain points and opportunities. Helps SMEs focus innovation efforts for maximum customer impact.
Ideation constraints
Fictional representations of users based on research, helping teams maintain a user-centered focus. Creates shared understanding across departments without extensive documentation.
"How might we" questions
A four-quadrant visualization organizing what users say, think, do, and feel. Enables quick synthesis of research findings to identify unmet needs.
Ideation workshop
Technique for identifying root causes through repeated "why" questioning. Helps resource-constrained SMEs address fundamental problems rather than symptoms.
Brainstorming
Structured approach using what, who, when, where, why, and how questions for multi-perspective problem understanding. Provides comprehensive analysis framework for small teams.
Mind mapping
Method for organizing large amounts of data into meaningful groups. Enables efficient processing of complex information and pattern recognition without specialized analytical tools.
Sketching
Technique for organizing information into logical groups. Promotes understanding of how users categorize information for more intuitive product designs.
Crazy 8s
Analysis of the broader environment including competitors and market trends. Supports strategic positioning of innovation efforts in the relevant market context.
Design sprint
Concise articulation of the core problem to be solved, typically in "How might we..." format. Creates focus and alignment for teams with diverse priorities.
NABC
Clear statement of user value from the intended solution. Connects defined problems directly with business objectives for targeted innovation.
Idea Evaluation
Systematic experience of services from similar or even different industry providers to gather inspiration and identify best practices. Enables SMEs to learn from established solutions and transfer them to their own offerings.
Idea Impact Matrix
Idea Impact Matrix
Visualize and prioritize your ideas based on value and effort.
This tool helps you categorize innovation ideas into four simple fields:
Quick Wins, Strategic Bets, Distractions, and Overkill.
It’s perfect for fast-paced SME teams that need to focus on the most promising concepts first.
KMU Feasibility Checklist
Feasibility Checklist
Evaluate if your idea is realistically doable within your SME environment.
This simple checklist helps you assess key feasibility factors like time, cost, resources, and strategic fit.
Answer five targeted questions to find out whether your idea is ready for prototyping – or needs more groundwork.
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