Understanding the Empathize Phase

The Empathize phase is your entry point into the Design Thinking process. Here, you develop a deep understanding of the people for whom you want to create solutions.

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Why is this phase important?

As an SME, you have the significant advantage of being close to your stakeholders. In the Empathize phase, you use this strength purposefully. You learn to truly understand the needs, desires, and challenges of your target group - whether they are customers, employees, or business partners.

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What you achieve

In this phase, you develop a clear picture of what your target group really needs. You may discover needs that have not been recognized before. These insights form the foundation for innovations that create real value.

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Practical Implementation

We provide you with proven methods specifically tailored to SME capabilities. These tools are resource-efficient and can be directly integrated into your daily business operations.

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