Phase V
Test
Return to our users for feedback
Testing sheet
A visualization of the entire user experience with a product or service, highlighting pain points and opportunities. Helps SMEs focus innovation efforts for maximum customer impact.
Heuristic evaluation
Fictional representations of users based on research, helping teams maintain a user-centered focus. Creates shared understanding across departments without extensive documentation.
Usability testing
A four-quadrant visualization organizing what users say, think, do, and feel. Enables quick synthesis of research findings to identify unmet needs.
Accessibility testing
Technique for identifying root causes through repeated "why" questioning. Helps resource-constrained SMEs address fundamental problems rather than symptoms.
A/B testing
Structured approach using what, who, when, where, why, and how questions for multi-perspective problem understanding. Provides comprehensive analysis framework for small teams.
Eye tracking
Method for organizing large amounts of data into meaningful groups. Enables efficient processing of complex information and pattern recognition without specialized analytical tools.
Heatmaps
A four-quadrant visualization organizing what users say, think, do, and feel. Enables quick synthesis of research findings to identify unmet needs.
Performance testing
Technique for identifying root causes through repeated "why" questioning. Helps resource-constrained SMEs address fundamental problems rather than symptoms.
Feedback capture grid
Systematic experience of services from similar or even different industry providers to gather inspiration and identify best practices. Enables SMEs to learn from established solutions and transfer them to their own offerings.
ROI Sketch Canvas
ROI Sketch Canvas
A lightweight tool to sketch the value of your innovation – before making a full business case.
This canvas helps your team reflect on the potential return of an innovation after testing.
It captures the early value, effort, and alignment with strategic goals – all on a single page.
Ideal for SMEs who want to assess whether an idea is worth scaling, investing in, or presenting to decision-makers.
Use this after the Impact Reflection Sheet to sharpen your story around value creation and feasibility.