Reality is your canvas - innovation is your brush

Digital Sticky Notes

Does this sound familiar? You want to make your SME more innovative, but the mountain of possibilities seems huge and your resources limited. Don't worry - this is exactly where Design Thinking comes in!

Why Design Thinking for SMEs?

Let's be honest: Most innovation methods are made for large corporations. But as a small or medium-sized enterprise, you have a huge advantage: you're close to your customers and can react at lightning speed.

Here's how it works

Think of Design Thinking as your toolbox. You don't need to revolutionize everything at once. Start with what you have. Your company is like a canvas - you decide which colors to use.

Three Quick-Wins to get started:

• Ask your customers about their problems - not solutions

• Test new ideas on a small scale

• Fail early and cheap - then really take off

The Game-Changer

The best thing about Design Thinking? You don't need a startup budget or throw your entire business model overboard. It's about working with what's there - and making it better step by step.

Bottom Line

Innovation isn't rocket science. With Design Thinking, you have an approach that fits